Beyond The Music
Check out all the exciting activities happening beyond the stages!
Cinemark
Lights, camera, festival magic! 🎬✨ Step inside the Cinemark pop-up movie theater for an air-conditioned escape with your popcorn and Coca-Cola on us.
Peace Tea: LET'S GET MAD PEACEFUL
Peace Tea is here to keep you refreshed and mildly unhinged (in a good way). Come hang with us for free samples of fan‑favorite flavors Razzleberry and Just Peachy, jump into games and prizes, and snag the coolest festival accessory—with limited quantities available each day. It’s the spot to sip, score swag, and kick it with your besties.
smartwater
Refresh your vibe with smartwater. Every sip is pure and crisp—with electrolytes added for taste—making it a smart way to hydrate throughout the day.💧✨ Stop by and visit smartwater to level up your festival look at our hair and glitter stations, and recharge with a free chair massage.
Barrilitos: Made Con Mucho Flavor
¡Con mucho flavor! 🍍🍊 Grab a refreshing sample of Barrilitos and capture the festival vibes at our vibrant fruit wall. Bold taste. Bold moments. 📸✨
Coca-Cola Soda Shoppe
Float away with a new cherry classic. 🍒 Visit the Coca-Cola Soda Shoppe to sample our new, limited-time Coca-Cola Cherry Float and shop our complete collection of your cherry favorites to fuel your festival weekend.
Recycle & Refresh
Clean planet 🌎, fresh merch 🕶. Look for the Recycle & Refresh icon ♻ on partbicipating concession menu boards to spot eligible Coca-Cola products. Bring your empty bottles & cans to a satellite recycling station and scan your wristband to earn RFID credits - redeemable for exclusive festival swag at the main tent, in partnership with @keepaustinbeautiful.
Coca-Cola Soccer Chant Hero
Go from the stands to the spotlight. Visit the immersive Coca-Cola dome to lead the crowd, belt out our new World Cup anthem, and claim your title as the ultimate Chant Hero. ⚽🏆
Sips & Snacks
Sips & Snacks is calling.🍕 From savory bites to refreshing sips, explore a curated lineup of crave-worthy eats that pair perfectly with a Coca-Cola, making this the perfect pit stop for every festival appetite.
